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Fig. 10.7
The Enterprise
Jigsaw
by Vladimir
Geroimenko, 2011. An
augmented reality sculpture.
An AR view in the real-world
environment of the Jigsaw
Garden (iPhone screenshot by
Vladimir Geroimenko)
augmented reality interventions. Future challenges are in the materialization of the
artworks for sale, to name an important one. Unfortunately, unless the relationship
between collectors and the 'object' collected changes in favor of immaterial objects,
the problem to overcome for artists that use augmented reality intervention is how
and in what modalities to link the AR installations with the process of production of
an object to be sold” (Aceti
2013
).
Although the problem is common for Augmented Reality Art in general (because
of non-material nature of its augmenting objects), there are different types of AR
artwork (Geroimenko
2012
,
2013a
) that may have a dissimilar commercial potential.
Augmented reality painting and augmented reality sculpture can serve as good
examples of this: a particular type of augmented reality paintings described earlier in
this chapter seem to be (at least, for the time being) the best candidates for “AR Art
for sale” (Geroimenko
2013b
), while the saleability of augmented reality sculptures
is rather uncertain and questionable at the moment.
