Information Technology Reference
In-Depth Information
Fig. 10.8
The Enterprise Jigsaw
by Vladimir Geroimenko, 2011. An augmented reality sculpture.
A design view in the Layar3D Model Converter (MacBook screenshot by Vladimir Geroimenko)
In general, the sale of augmented reality paintings can encounter particular
difficulties, some of which are rather obvious and can be named
apriori
:
The key technical issue is the availability of the AR component of the painting:
the server can be unavailable for a while or shut down for good, a new version
of the AR browser may have a compatibility issue with older content, and so on.
However, an AR painter or seller has somehow to be able to provide (despite
all possible and unpredictable technical glitches) a warranty that an AR painting
will be “functional” for a certain period of time.
The main creative problem can be the artistic merit of the physical component
of an AR painting, as was discussed above. In other words, a limited edition
print, hanging on a wall, should be “cool” in its own right. The AR component
is intended to enhance it aesthetically, conceptually, and, of course, visually.
Furthermore, it presents “the hidden meaning of a painting” in a completely new
way, namely by “materialising” its concealed AR parts (i.e. by showing a hidden
meaning
in a literal sense
).
As of today, the major problem could however be the novelty of augmented
reality paintings. It will obviously take some time before the current level of
knowledge about this new form of art develops significantly to affect art buyers'
behaviour. The current situation seems to be a paradoxical catch-22: to become
