Information Technology Reference
In-Depth Information
Fig. 10.6
An AR view of the painting that shows a hidden red hand of Moscow (iPad screenshot
by Vladimir Geroimenko)
This augmented reality installation bears several symbolic meanings. It repre-
sents the developing enterprise relationships not only between the University and
the City of Plymouth, but also between the real and digital worlds. The University of
Plymouth (now renamed to Plymouth University),
the
Enterprise University, is the
key piece in the regional 'enterprise jigsaw' with its 'commitment to driving social
inclusion, economic prosperity, and environmental quality in our local community
and beyond'. This sculptural artwork combines the artist's personal attitude towards
enterprise with the strategic mission of Plymouth University. The enterprise is a
puzzle, an adventure. Putting the jigsaw pieces of an enterprise project together is
both challenging and fun.
10.4
The Saleability of Augmented Reality Artworks
One of the main problems that Augmented Reality Art is facing on its way to
become a “legitimate” form of art is to make AR artworks saleable. This, for exam-
ple, was clearly stated by Lanfranco Aceti in his Editorial to the LEA double issue
on Augmented Reality Art: “Problems though remain for the continued success of
