Information Technology Reference
In-Depth Information
be willing to recommend your product to others (which is the most powerful kind of
promotion you can hope for).
Ebooks
Ebooks are the simplest product to create, so I suggest you start with that. Even though
writing an ebook seems like a daunting task, it really isn't. I'll actually tell you how I wrote
this ebook (and other ebooks I've written) and you'll see that it's actually fairly simple to
do.
Once you are at a point where you are going to write an ebook, you should probably already
be an expert on your topic (you've already been running your blog for a while, had lots of
discussions, etc.). So even though you'll have to do some research for certain parts, most
of the content will come from personal knowledge and experience.
What I've done to write all my ebooks is start by making an overall outline of everything I
want to cover. I pretty much make a Table of Contents before I start writing, and under each
section I write bullet points of absolutely everything I want to make sure I cover. From that
point on, it isn't that different from writing blog posts, because I write each section once at
a time. Every time I sit at my computer I try to complete one section and just work through
the whole thing.
Once all the sections are filled out, I reread, do some editing and formatting, reread again
to make sure it's perfect, and it's done! Then I get the ebook cover created and it's done!
Note: I do NOT do graphic design at all. To make my ebook covers (or other similar
projects), I use
www.fiverr.com
. At a lot of points during your time building your blog
(and online business), you're going to run into problems. Don't let that stop you from
making progress! Find a way to resolve the issue, learn from the experience, and keep
moving forward!
Video Series
Another popular item you can sell is a video or video series. Sometimes a video series is a
much easier medium for teaching something than an ebook. This is the case for a lot of the
Internet stuff that I teach, which is why I have all these video lessons to go with the ebook.
Recording my videos was actually not that difficult because I used screen capturing soft-
ware, which meant I would hit the record button, and anything happening on my screen
