Creating Reusable Assets and Forms - New Perspectives on Adobe Dreamweaver CS5, Comprehensive - page 328

Adding a Meta Description and Viewing the Code
When you add the meta description, be sure to use standard capitalization, spelling,
grammar, and punctuation for ease of reading. Users quickly scan search results look-
ing for a particular topic or site and might skip diffi cult-to-read descriptions. The meta
description tag is similar to the meta keywords tag:

<metaƒname=”description”ƒcontent=”Theƒdescriptionƒtextƒgoesƒhere.”ƒ/>
The tag begins with an opening bracket followed by the name of the tag, meta . The
name attribute has the value of “description” to specify that this tag provides a summary
of the Web site. The value of the content attribute is the description text. The tag ends
with a forward slash and a closing bracket.
You'll add a meta description for the NextBest Fest site to the home page.

To add a meta description to the home page:

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1. In the Document window, click at the end of the meta keywords tag (to the right
of “...next best fest” />“), and then press the Enter key. The insertion point is
positioned below the keywords, which is where you'll add the meta description.

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2. In the Common category of the Insert panel, click the Head button arrow , and
then click the Description button. The Description dialog box opens.

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3. In the Description box, type NextBest Fest music festival is dedicated to
promoting the live performance of great music by the best tribute bands in
the world. Our mission is to expose the world to exceptional music from all
eras and genres and to keep music alive through the oral tradition of live
performance. (including the period). See Figure 6-4.

Figure 6-4 Description dialog box

meta descrip tion for
the NextBest Fest site

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4. Click the OK button. The description appears below the keywords in the
Document window.

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5. In the Property inspector, click the Refresh button, if necessary.
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6. In the Document window, click in the meta description tag, and then, in the status
bar, click the <meta> tag. The description appears in the Property inspector, and
the meta tag is selected in the Document window. See Figure 6-5.