Information Technology Reference
In-Depth Information
was particularly marked by the rampant launch of e-retail websites and busi-
nesses many of which went bankrupt by the early 2000s.
Also see
Boo.com.
Double Opt-in
. This is a term used to confirm a web user's authorization
for either a subscription (such as a newsletter) or the adoption of a service. It
allows a double verification of the intention to subscribe.
Also see
Permission
Marketing.
E-boutique
. This refers to an online store. The more elegant term
“e-boutique” is favoured by luxury brands over “e-store” or “e-shop”, both
of which denote the sale of commodities rather than objects of desire.
E-branding
. The representation of a brand and all its characteristics and
dimensions online. This is explained in depth in
Luxury Fashion Branding
.
E-business
. An integrated approach to every aspect of the internet busi-
ness, comprising of marketing, branding, retail, client management, website
design, digital media, social media and several others.
E-commerce
. The sale of products and services online. When refering to
the sale of luxury products online, please use the term “e-retail”, thank you.
E-communications
. Every aspect of communications online starting from
a company's website to paid advertisements, social media, buzz marketing,
cross marketing, and so on.
E-community
. A term used to refer generally to online communities in
general.
E-CRM
. Online marketing programs and techniques that have the
objective of ensuring client loyalty both online and offline. This is mainly
linked to e-retail after sales services and client affiliation programs.
Also see
CRM.
E-culture
. The current internet culture that is changing the characters,
behavior, attitudes and complete comportments of entire generations.
E-learning
. Online learning programs that often consist of distance or
collective learning methods and experiences. And no, it is not for dummies
looking to avoid supervised exams.
E-experience
. Online experience derived from af company's website and
its total offerings in the virtual world.
E-logistics
. The logistics systems that support the e-retail activities of a
website.
E-marketing
. An integrated approach to every aspect of strategic online
marketing comprising of the product, the pricing, the communications, the
positioning, the clients and the processes.
