Information Technology Reference
In-Depth Information
No 30.0%
Yes 70.0%
(a) Chinese respondents
Yes 40.0%
No 60.0%
(b) Czech respondents
FIGURE 8.58
Preference for cartoon imagery.
53) Do you like cartoon imagery (little animals) present in the UI? Why?
Chinese
Hypothesis.
Cartoon imagery (little animals) plays an important role in communication.
Results summary.
The majority of the respondents (70%) liked cartoons in the UI. The respondents
found the UI with cartoon imagery beautiful. In their view, cartoon images would
make the users feel relaxed and the website easy to remember. When the network
does not load quickly, the small animals may let them not realize how long it takes
to load the website. Most of the websites with cartoons are designed for children. On
the other hand, those who disliked cartoons suggested they were childish and useless.
(See Figure 8.58(a).)
Czech
Results summary.
The majority of the respondents (60%) disliked the cartoons in the UI. Mostly because
they were childish, nonfunctional, and get in the way. The rest of the sample liked the
cartoons, because they were funny, although sometimes distracting. Their purpose
Search WWH ::
Custom Search