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is understood to be to bring pleasure and entertainment and to build an emotional
bond with their users; thus, they are more suited for beginners or children. (See
Figure 8.58(b).)
Discussion/conclusion.
The hypothesis was supported by the results. We gathered a host of examples the
respondents favored, as well as occasions or usage situations (desktop, browser, web-
sites, instant messaging). The cartoons improve users' moods and help recall different
applications better than characters.
8.2 PROPOSED GUIDELINES FOR CHINESE UI DESIGN
To help cross-cultural UI designers utilize our findings, we present our results in the
form of guidelines that could also be used to enhance the user's acceptance of the UI
in a specific culture:
1. Important information should appear in the top-left corner or in the middle
center of the screen.
2. New (or problematic) information should appear in the middle center or top
center of the screen.
3. Given (or familiar) information should appear in the bottom right or middle
right of the screen.
4. Ideal (or general) information should appear in the middle left or top left of
the screen.
5. Real (or detailed) information should appear in the middle center or middle
left of the screen.
6. Images should be placed in the middle-left or top-right corner of the screen.
7. Put information meant to be easily noticed in the middle-center or top-left
corner of the screen.
8. Carefully choose the images. They start the visual narration on the screen,
followed by titles.
9. The layout should allow for a central composition (one-column, three-
column, central layout).
10. The layout should follow the golden ratio (4:3 or 16:9).
11. Design the layout to be read from left to right. New information should come
from the right.
12. Layout dividers should be straight, windows should have rounded corners,
and icons should be rounded.
13. UIs should use common patterns so that users can transfer their knowledge
from other UIs.
14. Use blue, purple, aqua (cyan), and gray (silver) for the background color.
15. Use light pastel colors on a white background.
16. Use black, blue, and lime for the foreground color.
17. Put more important information on the foreground.
18. For commercial websites, use the combination of white, silver, and black;
for personal websites white, blue, black, and aqua. Lime and fuchsia would
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