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University I am... News
Profile Research 20.0%
University I want to...
Lectures Parents Alumni 20.0%
University Students Lectures
Parents Alumni 60.0%
FIGURE 8.56
Orientation in menus constructed differently in the Chinese sample.
menu acquired the same number of responses (20%). The users who chose the theme-
driven menu thought they could access all the required operations from the menu, and
the menu was more natural and user-friendly. Users preferring the role-driven menu
suggested it was closer to life. (See Figure 8.56.)
Czech
Results summary.
The majority of the respondents (70%) favored a concept-driven menu, mostly because
it conveyed the navigation structure most directly. The role-driven menu came second
(25%), because it was more personable and also compact. (See Figure 8.57.)
Discussion/conclusion.
The hypotheses were not supported by the results. The theme-driven and role-driven
menus did not have so much of a following, although the respondents liked them, and
found them very natural, because they came from life situations and spoken language.
The results were very similar in both of the interviewed groups.
University I want to... Lectures
Parents Alumni 5.0%
Other 10.0%
University I am... News
Profile Research 25.0%
University Students Lectures
Parents Alumni 60.0%
FIGURE 8.57
Orientation in menus constructed differently in the Czech sample.
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