The Heart of the Problem Mark clicked the remote control to advance to the next slide, showing an image of a headquarters building, similar to Figure 1-8, as he said, "The evidence is going to lead you to one place"—the front steps of one of the largest pharmaceutical companies in the world. Mark explained that […]
BEYOND BULLET POINTS (BBP) gets dramatically better results than the conventional bullet point approach because beneath the simple, clear, and compelling visual stories is a sophisticated foundation that determines everything you say, show, and do during a presentation. This topic will explain why BBP works so well and why the conventional approach so often falls […]