Graphics Reference
In-Depth Information
3
PREPARING AND BUILDING ADS
CHAPTER OUTLINE
Planning 38
Specs 39
Setting Up Your File(s)
39
Cutting Art 42
Choices 42
Cut Away 43
clickTags and Links
46
One or Many 46
The Value of a clickTag
48
Creating Time with Code
48
Forms 52
Conventions and Best Practices
53
Naming Objects
53
Naming Banners
54
Code 54
The Bandwidth Profiler
55
What You See 55
HTML and JavaScript
58
SWFObject
58
Default Images
61
Quality Control
61
Sign-off Sheet
62
Prioritize
62
Conclusion
63
So it
'
s time to start building a round of ads, huh? That
'
sgood
because that
'
s just what we
'
ll be discussing in this chapter. But you
shouldn
t just jump right in to animating and coding because
you have to make sure that you have everything prepared and that
you have all the information you need. You
'
'
ll need to know who is
involved with the project and what role they each take, so you
'
ll
know who to turn to for any particular question or needs. Speaking
of questions, think of as many as you can up front. For example,
have you thought ahead to how your ad will work? Is there artwork
created for default images in case a user doesn
'
thaveFlash
