Graphics Reference
In-Depth Information
(or JavaScript) enabled? Do you have any class files already written
that may work with this project? There are more questions to
come, so let
'
s get to it by looking at the following topics:
￿
Planning
￿
Setting Up Your File(s)
￿
Cutting Art
￿
clickTags and Links
￿
Creating Time with Code
￿
Conventions and Best Practices
￿
The Bandwidth Profiler
￿
HTML and JavaScript
￿
Default Images
￿
Quality Control
Planning
Before you start to build your ad, you
'
ll need to do some planning.
How will your images be cut? Will your animations be tweened on
the timeline, will they be scripted, or will you use a combination of
both? How many landing page URLs will you link to? Which areas
will users click to get to those landing pages? These and several
other questions will need to be answered during the life of the pro-
ject, so you should try to answer as many of them as you can
ahead of time, and you might even consider making a checklist
that you can refer back to on each project.
If you are working with an art department, you will need to
keep in very close communication with the designer who laid out
your ad. He or she will most likely have a vision of the animation
in his or her head, and you want the end product to match that
vision as closely as possible. Since most of us can
t actually read
minds, you should get printouts (or Photoshop layer comps) of the
main frames of the ad and have the designer sit with you to explain
how he or she imagines the art coming to life. Once you have the
designer
'
s description, you will have a better idea as to the impor-
tant pieces of the puzzle. Pieces like how your images need to be
cut, which parts of the animation can be scripted, and at what
speed they need to animate.
In addition to all the information that pertains to the creative
aspect of your ad, you will want to know the details of the more
technical side. For example, if there is a form in your ad that
submits to a client
'
'
s processing page, do you have all the correct
variable names and possible values the processing page will be
expecting? Also, for any ActionScript you may use, don
t forget to
check to see if you have snippets or classes you can pull from
existing libraries that would meet this project
'
'
s needs.
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