Graphics Reference
In-Depth Information
TIP
In addition to a company
s Web site and your friends and family,
social tools like Facebook and Twitter are an excellent source
for gathering opinions and experiences with products. You
'
'
re
almost guaranteed to get plenty of replies if you put a question out
there asking people if they
'
ve used product X and what they thought
about it.
Finally, look to the world around you. Everywhere you look,
something is being advertised, and there are brands being shown
around every corner. Take a look at billboards as you drive to
work, pay attention to advertising on the side of buses you pass,
don
re read-
ing, and watch the commercials that interrupt your favorite televi-
sion shows. While you
'
t be so quick to skip over the ads in a magazine you
'
re noticing all of this advertising that
surrounds you day in and day out, pay attention to those that are
similar to the brand you
'
re currently working with. What is most
important here is that you don
'
'
t look at the ads in terms of copying
any designs, but rather look to them for inspiration. One last
thing to pay attention to is life. Ideas can come out of any strange
little happening that you may miss. They can spur from a single
sentence that someone says to you on the elevator or from a lunch
conversation that has absolutely nothing to do with the topic.
I even have to wonder how many great advertisements were born
from some silly little thing a child said while doing nothing more
than playing with his or her toys and imagination. The point here
is to keep your eyes and ears open because you may just catch
onto something that fits perfectly with the brand.
Figure 8.8
Patrón, Simply
Perfect (create a debate) -
Produced by Click Here, Inc.
