Graphics Reference
In-Depth Information
Find Information
If you
t
hesitate to search around the Internet for it. In this day of free-
flowing information, you can usually find what you
'
re unfamiliar with your client
'
s brand or product, don
'
'
re looking for
extremely fast. First off, visit the client
s current Web site to read
about them, view their products, and experience their brand as it
exists prior to your redesign. In addition to visiting their Web site,
find out who their competitors are and take a look at how they are
presenting themselves.
Another good place to look is to your friends and family. If
you are female and the brand is targeted at males, talk to some
men who might know something about the product in question.
The same can be said for any of the demographics, such as
agerange.Thepeopleyou
'
re looking for are those who actually
interact with the brand and might be able to tell you their
take on it as a consumer. Once you
'
ve talked to the correct peo-
ple, try to put yourself in their shoes and see the brand the way
they do.
'
Figure 8.7
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