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the same criteria and more. In addition, the marketing folks want enough info, so
they can constantly upsell (harass?) your current clients. For example, they need the
client's industry, size, locations, contact information, etc., for targeted marketing
campaigns.
On the one hand, the detailed information that needs to be submitted makes it
easier to ind a match between a job seeker and an employer. However, on the other
hand, you hear from employers about how painfully long it takes to ill out the form
practically every time you conduct a usability test with recruiters; they're constantly
bellyaching about the “absurd” amount of time it takes to post a job. Even those
existing clients with the luxury of prepopulated ields moan and groan. “When are
you guys going to shorten this form?” they plead, “It takes me an hour to submit 3
jobs and I've got about 30 to do a day—do the math!”
Bad news travels quickly, and the new UX Director, Hans Blitz, is acutely
aware of this condition. Now, he's on the rampage and wants to make sure that no
recruiter who visits the site has to spend one extra nanosecond accomplishing his/
her tasks.
Blitz is a recent Hamburg transplant, where he ran UX for the Ottomeyer
Group, the second biggest online European retailer, which generates average total
e-commerce sales of $7.53 billion annually. Hair cropped tight and high with an
intentionally scruffy beard, the double-earringed Blitz has crossed the pond to kick
some “UX butt,” as he puts it in his thick German accent. He's loud and abrasive,
running meetings more like a military operation than a staff gathering. Further-
more, Blitz is skeptical of results produced in the usability lab and your colleagues
who work in it; after viewing his irst usability session at the Behemoth lab, he
proclaimed: “I could train a monkey to run these kind of sessions.”
Nevertheless, you're still shocked out of your socks when Blitz charges into the
participant room, right in the middle of a usability session! The elderly woman who
is the current test participant spins in her seat, befuddled and nervous, as Blitz bangs
on the one-way glass between the participant room and the control room, screaming
at you at a high volume so that he can overcome the soundprooing.
“Are you on this? Give me a job posting form that smokes!” he screams. “I want
a recruiter to be able to post a new job in under 15 minutes!”
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