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“Easier said than done,” you say under your breath as he charges off. After reas-
suring the startled participant, you continue monitoring the current session, but your
mind is elsewhere. “There are just so many mandatory ields…. What can possibly
be cut?” you wonder to yourself.
You start to brainstorm with your fellow UX teammates on how to streamline the
form. You actually ind some ields that you might be able to cut if you can convince
your marketing brethren to agree. And, there's always the possibility to make the
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