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“Our new UX researcher has some interesting results regarding the shopping cart
experience.”
“Really?” the CEO muses, focusing on you over his reading glasses. “What do
you have?”
“Well, we ran a usability test on the entire shopping experience with 10 target
users,” you begin, handing the report around. “Everything went fairly well until they
got to the shopping cart.”
“How so?” the CEO asks. He seems annoyed.
“Well, only 3 out of 10 could enter in their credit card information, and….”
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