Travel Reference
In-Depth Information
(consumption experience motivated by a previous
visit to the destination) will be far greater than the
importance of external information sources (Les-
lie & Russel, 2006; Peterson, et al., 1997). This may
imply that in tourists with previous experience of
the destination the effect that language communi-
cation may have on destination satisfaction will be
small as the latter will be determined mainly by the
previous knowledge of the destination. However,
in individuals with no previous destination experi-
ence, external sources of information will be the
ones providing the information the tourist needs to
plan the holiday period.
Table 1.
Percentage for origin of respondents' country.
Percentage
(%)
Country
Frequency
Bahrain
1
4
Iran
6
24
Iraq
1
4
Jordan
2
8
Lebanon
1
4
Turkey
3
12
Ukraine
4
16
United Arab Emirates
3
12
Qatar
4
16
TOTAL
25
100
Table 2.
Percentage for age of respondents.
In general, the aim of the above hypothesis is to
test the effect of Internet satisfaction on destina-
tion loyalty.
Range
Frequency
Percent (%)
Less than 20
20 - 30 years old
31 - 40 years old
41 - 50 years old
51 - 60 years old
7
4
6
3
4
28
16
24
12
16
3 METHODOLOGY
More than 60 years old
1
4
The researcher will use non-experimental in this
study by utilizing correlational research as the
research design. Salkind (2007) states correlation
research examines the relationship between vari-
ables. On other words, Salkind (2007) mention cor-
relation and prediction examine association but
no causal relationship, where change in one factor
is directly influences a change in another at one
time.
The population of the study involves interna-
tional tourists from Middle East who visited Kuala
Lumpur as holiday destination. They require to
response on the question regarding their experi-
ence when communication with tourism operators
along their visit to selected destination. 200 set of
questionnaires distributed at tourist spot such as
KL International Airport, Bukit Bintang Shopping
Complex and KL Convention Centre. The popula-
tion of the respondents at Kuala Lumpur was too
large and cannot identify by specific number of
tourists visited Kuala Lumpur every day. Accord-
ing to Hair et al. (2006) they said 25 respondents
to each independent variable, 200 is more than
enough number of questionnaires distributed.
Table 3. Correlations between Arabic language com-
munication practices and destination loyalty
(n
=
200)
.
Correlations
Mean
Push
Factors
Mean
Destination
Loyalty
Mean Push
Factors
Pearson
Correlation
1
.152
*
.032
Sig. (2-tailed)
N
200
200
1
Mean
destination
loyalty
Pearson
Correlation
.152
*
Sig. (2-tailed)
.032
N
200
200
*. Correlation is significant at the .05 level (2-tailed).
Emirates and four (16%) are from Qatar and
Ukraine.
Most of them are below 30; 11 out of hundreds
(44%). Eight are (34%) between 41 to 60 years, are
the second higher group.
From the analysis it is found that p value is
.032 showing a significant relationship between
language usage and destination loyalty. Therefore
research hypothesis is accepted.
4
ANALYSIS AND FINDINGS
4.1
Respondents' background
From 100 respondent, one (4%) of them are from
Bahrain, Iraq and Lebanon, six (24%) are from
Iran, three (12%) from Turkey and United Arab
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