The time-satisfaction relationship of interpretation topics in Yehliu Geopark - Theory and Practice in Hospitality and Tourism Research - page 116

provided in interpretation service. Although
the insignificance time-satisfaction relationship
appears in the minority, interpreters are suggested
to enrich the contents when interpreting those top-
ics with significant time-satisfaction relationship.
Once the time-satisfaction relationship is con-
firmed, the further problem is how to optimize the
interpretation service by re-allocation the interpre-
tation time among each topic. If the perceived sat-
isfaction can be affected by the interpretation time,
the overall all satisfaction with the interpretation
service can be enhanced by re-arranging the time
allocation of each topic. In principal, interpret-
ers should spend longer time on the topics with
higher marginal time effect and spend less time on
those topics that the time-satisfaction relationship
is insignificant or the marginal time effect is rela-
tively low.
Another thing important is that the topics with
insignificant time-satisfaction relationship does
not necessary mean they are not important. The
insignificant time-satisfaction relationship may
exist if the interpretation content or the interpreta-
tion style is not attractive enough to the visitors.
In this case, the interpretation content or the way
the interpreters convey the related information of
these topics is subject to revision. Nevertheless,
what topics are important for the purposes of geo-
logical and environmental education depends on
the reality faced by the Geoparks. The authorities
in charge of the operation and management of the
Geoparks should professionally judge whether a
topic should be canceled or revised.

Figure 1. A scatter plot for interpretation time and
satisfaction.

As can be seen in Table 3, the time-satisfaction
relationship is significantly positive for the major-
ity (11/17 0.647) of interpretation topics imply-

ing that the higher satisfaction can be brought by
providing more contents when interpreting these
topics. The satisfaction of the 6 topics including
“Causes for the formation of Sea Cave”, “Causes
for the formation of mushroom rocks”, “Princess
Rock”, “Japanese Geisha Rock”, “Speed Testing
Stand” and “Lover's Cave” does not significantly
affected by interpretation time implying that the
current content of these topics is abundant enough
to the visitors. The more time spending on inter-
preting these six topics would not bring higher
satisfaction.

=

5 CONCLUDING REMARKS

REFERENCES

In this study, we analyzed the time-satisfaction
relationship of the interpretation topics for Yeh-
liu Geopark. According to our analyses, a positive
time-satisfaction relationship exists in the major-
ity of interpretation topics. However, 6 topics
including “Causes for the formation of Sea Cave”,
“Causes for the formation of mushroom rocks”,
“Princess Rock”, “ Japanese Geisha Rock”, “Speed
Testing Stand” and “Lover's Cave” have no the sig-
nificant relationship between interpretation time
and satisfaction.
This result implies that the satisfaction at the
majority of topics of interpreting Yehliu Geopark
can be improved by enriching the information

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