Database Reference
In-Depth Information
4.5.4.4 Sage (SalesLogix)
SalesLogix provides CRM and e-commerce software that enables business to sell more—faster
and easier. It enables organizations to create interactive selling networks that connect mobile sales,
internal telesales, marketing, and support organizations as well as third party resellers and other
partners. Its pricing is effective.
4.5.5 CRM Products Comparison*
Table 4.3 presents a comparison of current CRM systems, namely, Oracle, SAP, Salesforce,
Aptean (Onyx, Pivotal), FrontRange Solutions (GoldMine), Infor, KANA, Maximizer, Microsoft,
NetSuite, Pegasystems, Sage (SalesLogix), and SugarCRM.
4.6 CRM Selection Report
When reporting on a selection of systems like CRM, which are large, complex, and integrated,
functionalities are not very easy to compare. Moreover, the participation of members from differ-
ent functional areas into the selection team also brings forth widely differing views on every aspect
of the envisaged customer-centric enterprise-wide system.
As noted in Section 4.2 “CRM Selection Process,” it is best to state the variables involved
as objectively as possible and to apply some sort of measuring scale for each of these variables.
A metrics approach is the best way to assign values and resolve disputes. Although the assigned
numbers are only comparisons on a relative scale and not actual costs, they help in focusing the
discussions more on the specific numbers assigned to definable points. The relative scale or the
weighty factors assigned to various aspects could always be reworked until most participants
are satisfied with the scale. The resulting conclusions will arise from all such smaller agreements
made along the way.
In the next subsection, we discuss a metrics approach for comparison of the CRM systems.
4.6.1 CRM Systems Comparative Chart
Table 4.4 presents a form that can be used for comparison of CRM systems.
The steps to be used by the selection team for using this form are as follows:
1. Using the information gathered in response to the various criteria for evaluation, as sug-
gested in Chapter 3, prepare a list of characteristics that are mutually acceptable as impor-
tant for the envisaged customer-centric enterprise-wide systems.
2. Place these characteristics in the order of importance as agreed by all the members of the
selection team.
3. Decide on which of these characteristics are necessary.
4. Decide on which of these characteristics are desirable.
* These are only representative profiles; please update the same for the latest features and functionalities with the
respective vendors.
