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Figure 7 There were clear differences in user acceptance of the scenarios
Case 2: Evaluation of Mobile
TV and Add-on Interactive
Services with a User Panel
in different companies and organizations. In this
situation the Finnish Mobile TV project, involving
the key actors in the field, wanted to support the
service development work by providing a common
field evaluation environment to the developers.
A user panel was set up with 14 men and 13
women, aged 19-63 and representing different
professions(Figure 8). The panelists were given
Nokia N77 DVB-H media phones for their own
use for six months. During the evaluation period
they regularly received information on new pilot
services. They used the services as part of their
A mobile TV broadcast network based on DVB-H
(Digital Video Broadcasting - Handheld) tech-
nology was commercially launched in Finland
in late 2006. In early 2007, mobile phones with
integrated DVB-H receivers were launched on
the market. Some media companies had put their
commercial TV channels on mobile TV. A lot of
service development plans and work was ongoing
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