Graphics Reference
In-Depth Information
A
Studio International
Croatia
B
E-Types
Denmark
C
2 Fresh
Turkey
14 Be decisive. Do it on purpose, or don't do it at all.
Ambiguity, after all, can be a good thing. While clear visual and conceptual relation-
ships are usually favored for the sake of quick, accessible communication, introducing
mixed states of being among elements—elements that appear to be in the foreground,
as well as in the background, as a simple example—can create an impulse on the part of
the viewer to question and investigate more thoroughly. The gap between the concrete
idea and the ambiguously presented image that refers to it can provide more complex
avenues of interpretation and a rich, engaging experience that yields deeper, more com-
plex understanding.
A jarring grid of checkered spaces gives way to a set of ellipses that change the pattern's density
to create type forms. The change also creates a strange, somewhat translucent quality and an am-
biguous optical separation between the title and the background.
Leonardo Sonnoli
Italy
