Graphics Reference
In-Depth Information
THIS WEB PAGE
is typographically very colorful, even though it uses only black and tints of gray.
The callout of the word “One,” by setting it in solid black, reinforces the brand image and idea
of singularity. The deeper density of the second paragraph makes the call to action more pro-
nounced; secondary information is set smaller and in lighter tints of gray to help clarify the hier-
archy.
Research Studios
United Kingdom
