Graphics Reference
In-Depth Information
ALTHOUGH ALL OF
the typographic elements on this poster are printed in the same ink color,
changes in size, weight, density, and spacing create what is considered a very “colorful” example
of typographic composition.
Voice
Australia
Because the continuous value of text has the potential to be overwhelming—creating
a kind of gray “wall” that can be very daunting to look at (never mind dull and life-
less)—and because each specific thought, or informational component, within a text
will benefit from a visual change, typographic color, composition, and verbal clarity
are inseparable: a change of color automatically alters not only the spatial and textural
quality of the type, but its meaning. A typographic color change allows a designer to
highlight structure and invigorate a page.
