Graphics Reference
In-Depth Information
the counter-forms within the letters are optically bigger than those between letters, cre-
ates noticeable dark spots in the line: the exterior strokes of the letters bond to each
other visually where they come together.
IN THIS LOGOTYPE,
loose letter spacing makes a more distinct rhythm, improves the legibility of
the all-uppercase setting, and obviates spacing problems that might have occurred among certain
letter combinations (for example,
X
and
P
) if they had been spaced normally.
Paone Design Associates
United States
