Logistic Sector as a Support Segment for Sustainable Supply Chains - Technology Management for Sustainable Production and Logistics - page 90

• Eco Charter—air transport by fuel-eficient planes,
• Eco SCHENKERskybridge—a combination of air and sea transport,
• Eco OceanLine—sea transport with the use of ships moving at economical speed,
• Eco Neutral—related to any kind of transport aimed at minimising CO 2 emis-
sion for every type of shipment.
DB Schenker's strategy concerning corporate social responsibility was adopted in
2010. It includes all stakeholders (employers, clients, carriers and couriers, local
community and students). A range of activities is performed for each of the groups
(Social Report, DB Schenker, http://dbschenker-csr.pl/en/ ) :
• Clients —are the most important stakeholders. The offer is targeted at large and
medium-sized production and commercial enterprises, for which the highest stand-
ards of service quality are proposed. Achieving benefits and satisfaction by both
sides is the key factor for the enterprise. Constant dialogue is held as part of sustain-
able development, in order to get feedback as well as ideas for more efficient solu-
tions. With this aim in mind, satisfaction surveys, regular meetings and events for
clients are organized, telephone and e-mail contact and a website are maintained.
• Carriers and couriers —relations with suppliers based on partnership are one
of the main aims of Schenker's attitude towards this category of stakeholders.
The company attaches great importance to the quality of transport services. It
has developed internal regulations, such as supplier selection and verification,
driver training, evaluation and improvement of carriers, which ensure the right
choice of business partners. The company places a lot of emphasis on constant
communication with carriers and couriers, conducting surveys of their satisfac-
tion and organizing regular meetings with them.
• Local community —the company takes care of good contacts and co-operates
with representatives of the local communities from the vicinity of its terminals
and warehouses. It has been carrying out a project called “DB Schenker as a pre-
ferred neighbor”, which consists in examining opinions of the people living in the
neighborhood of the company's branches, since 2010. Thanks to this, the com-
pany gains information helpful in planning CSR activities. It performs actions
which improve the functioning of different facilities and the quality of their ser-
vices. It educates children and youth, refurbishes buildings and playgrounds.
• Employees —the company takes care of its employees and tries to create favora-
ble working conditions for them. A policy of “compliance” functions in the
company, whose main assumption is to act according to legal regulations. This
is an essential basis for building a workplace of the highest standards. As part
of the health-promoting program, DB Schenker's employees are offered co-
financed health care and recreational and sport activities. Building the Lean cul-
ture, the company focuses on all workers being committed to the organization's
improvement and elimination of waste. With the use of an electronic platform
every employee and courier can propose ideas for improving work processes
and methods. The ideas may concern both local and general issues.
• Students and universities —DB Schenker supports development of students
and their professional skills. The company's workers share their knowledge of