Graphics Programs Reference
In-Depth Information
Slides adapted from
Going Visual
by Gerard and Goldstein. (Images in slides from
iStockphoto.com
.
)
We Are Visual Beings
Vision is our most powerful sense. Therefore, designing messages that include images
is a highly effective way to get people's attention and help them understand and
remember your content. Most live slideware presentations today still contain a lot of text.
However, according to Dr. John Medina, author of the best-selling
Brain Rules: 12
Principles for Surviving and Thriving at Work, Home, and School
(Pear Press, 2008),
this is inefficient since our brains are not as good at identifying letters and words as
identifying and remembering pictures. Says Medina, “Professionals everywhere need to
know about the incredible inefficiency of text-based information and the incredible
effects of images.” Dr. Medina says that all professionals should “burn their current
PowerPoint presentations” and instead create slides that take advantage of our
incredible ability to understand images. Each presentation case is different; however,
