Information Technology Reference
In-Depth Information
•
a
variable cannot be longer than 75 characters.
•
ou must not use non-aSCii characters in variable names. do not use any of
the following characters in the name:
'<>#&;:?-*~`´)(=%!”
. these and other non-
aSCii characters may interfere with the operation of the tracking script.
Y
P
Table 1.2
List of Available Custom Variables in Version 4
Name
Value
Assign titles to your web pages for reporting purposes.
DOCUMENTNAME
Group web pages for reporting purposes.
DOCUMENTGROUP
Assign member IDs to your visitors.
MEMBERID
Set custom actions (goals); naming is done as a setting.
ACTION
Set revenue total sum.
AMOUNT
Set the order ID of a purchase.
ORDERID
Set the tax value on a visitor's purchase.
_S_TAX
Set the shipping charges on a visitor's purchase.
_S_SHIPPING
23
Set the potential discount on a visitor's purchase.
_S_DISCOUNT
Set the unique SKU for specific products sold. Other information
is uploaded.
_S_SKU
Set the number of units sold.
_S_UNITS
Set the individual revenue if multiple items were sold in the same
purchase session.
_S_AMOUNTS
If you set this variable to false, the automatic execution of the
tracking script will be disabled. (Usually used on sites with
frames.)
_S_RUN
This variable allows you to use custom fields and to add your spe-
cific tracking variables to the standard variables already available
in the system.
_s_cfxx (_s_cf01, _s_cf02)
This variable allows you to track the URL of a referring campaign
even though the website is set to remove the tracking string.
_S_CMPQUERY
This variable helps you track websites that have different
subdomains and third-level domains. If you set the variable
DOMAINS
to equal wildcard (*) + the main domain name, e.g.,
var DOMAINS='*.abc.net'
, all the subdomains will not be
counted as exit links but as part of the main domain.
DOMAINS
This variable is used for recording the location of the Flash
object. This variable should be used when the location of the
Flash object cannot be determined by the URL.
FLASHURL
as noted earlier, i am referencing both the variables in Version 4 and the func-
tions in Version 5 as variables throughout. in table 1.3 you will find a reference list of
available functions in Version 5.
