Information Technology Reference
In-Depth Information
P
Table 1.1
List of Available Project Properties
Setting
Implication
Web Site Title
Specifies the friendly name of the project used throughout the system, including
scheduled reports.
Web Site URL
The primary domain and the one you see your data grouped around. This setting
does not prevent you from using the tracking script elsewhere.
Character Encoding
Specifies how Yahoo! Web Analytics is to interpret the collected data. You can
leave the default setting or consult your web development department for the
encoding of your web properties.
Estimated Pageview
This setting is legacy and intended for capacity planning purposes. It has no
impact on the functioning of your account.
Time Zone
This setting is used to determine how to split days when reporting. It should be
set to the primary time zone of the corporation. However, any single user can set
a time zone and have individual reporting on it, such as a regional manager with
regional needs.
First Day of the Week
Basic calendar formatting; used for splitting week views.
19
Exclude Browser
To ensure that you have as accurate data as possible, I strongly suggest you
choose to exclude your own visits, unless needed for testing purposes. You want
real visitors with real intent in your data. You would usually enable this setting if
you have a dynamic IP address and cannot be part of the IP Filtering setting. This
setting is based on cookies, and you therefore need to have cookies enabled to
use this function.
IP Filtering
This setting is a typical companywide exclusion of all visits from either one fixed
IP address or a complete range of IPs. You can apply multiple lines of IP ranges.
Note that IP Filtering affects the data stored and cannot be reversed as with
other settings.
Default Report Period
You set Default Report Period to the typical reporting period (day, week, or
month) as a simple setting to optimize your daily use of the system.
Default No. of Rows
You set Default No. of Rows to the typical reporting period (10, 25, 50, or 100) as
a simple setting to optimize your daily use of the system.
Project Default
Reporting Currency
You can choose one projectwide reporting currency, which can be independent
of both cost currency and revenue currency. This setting affects all your cam-
paign and revenue figures (except for the Sales Details report, which will still
be a line item report). I will discuss the currencies supported and the currency
conversion system in Chapter 4, “Merchandising Tracking and Reporting.” As
with time zones, any single user can set a default reporting currency and have
individual reporting on it, such as a regional manager with regional needs.
Chart Format
Yahoo! Web Analytics provides Flash chart visualizations by default, but you can
choose to revert the chart format back to PNG. The reason for doing so is typically
either incompatibility or more often the need to copy charts for use elsewhere.
Display Comparative
Values as Percentages
Leaving this option unchecked will provide you with comparative values dis-
played numerically.
(continues)
