Information Technology Reference
In-Depth Information
P Table 1.1 List of Available Project Properties (continued)
Setting
Implication
Automatic PPC Time
Zone Adjustment
Adjust the time zone of your pay-per-click (PPC) campaigns to the search
engine's local time zone (e.g., Google: PST, Yahoo! US: PST, Yahoo! UK: GMT, Miva
UK: GMT) in order to be able to accurately match up click and cost metrics.
Enable Cost Projection
Due to the search engines' inability to report metrics (e.g., impressions, clicks,
and most importantly, cost) on the same day, Cost Projection provides you with
an opportunity to populate current-day averages based on those of the previous
day. Otherwise, your search engine cost-associated data will be zero. More about
this subject in Chapter 3, “Enterprise Campaign Tracking.”
Project Go-Live Date
This is a onetime off setting that you use only when you initially deploy a project.
It provides you with the opportunity to do testing and collect data in a stag-
ing phase and before rolling it out on the real site or before the campaign got
started. The Project Go-Live Date setting allows you to eliminate the period for
which you do not want any data to be displayed and thus provides an accurate
picture of real visitors with real intent. The data you choose to eliminate from
your reports is not lost, though; this is just a reporting setting.
20
Report Cache
If you have a high-volume website in the ten or even hundreds of millions of
page views per month, the Report Cache can store your most recently accessed
reports and metrics and serve them from cache to all your account users, result-
ing in significantly faster loading times.
if you need to delete a project, such as in the event of tracking a time-limited campaign
or microsite where results and data do not need to be saved for later use, remember
that you have to remove the tracking from your website as well.
Tracking Script Customization
You can customize the tracking script to your specific business needs. the tracking
script includes JavaScript variables that you can activate in order to collect deeper
information about your visitors or to track specific actions and data, such as a docu-
ment name, a sale action, or the corresponding revenue. in the default Yahoo! Web
analytics tracking scripts is a section marked Customization Code , and within that sec-
tion you will notice a set of inactivated variables. the leading slashes (//) are JavaScript
syntax for commenting; they must be removed to activate the three suggestions. the
section in question looks like this:
Version 4
<!— IndexTools Customization Code —>
<!— Remove leading // to activate custom variables —>
<script type=”text/javascript”>
//var DOCUMENTGROUP='';
//var DOCUMENTNAME='';
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