Information Technology Reference
In-Depth Information
Note:
By the beginning of Q2 2009, you will have the opportunity to do extended demographics and psycho-
graphic analysis in Yahoo! Web Analytics. This activity has been a feature of competitive intelligence tools or similar
market segment information applications only.
Begin by using some of the free tools as well as the free functionality from the
paid tools and move on from there. and always go for trends when using competi-
tive intelligence; if using absolute numbers, be very cautious about the conclusion you
derive from them. it is, after all, sample data!
i sincerely hope that after reading this topic you know how to determine what
data you need to collect and how to retrieve it; how to report on the collected data; and
how to customize your reports, filters, and segments to make them more meaningful
to you. and in this process, i hope you will gain the insight to take on optimization
projects.
i will continue blogging about web analytics and online marketing on my blog,
twittering about the industry on my twitter account, and speaking on these subjects
at conferences around the world. so i am sure we will meet again, and you are always
welcome to email me directly at
dennis.mortensen@evcrp.com
.
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