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Figure 8.14
Adding a demographic dimension and sorting by campaign clicks
one conclusion you can draw from this report is that the number of campaign
clicks has no direct relation to the success of the campaign in that particular city. fur-
thermore, there is another red flag: the fact that we are not making any revenue at all
from visitors coming from manchester and Buenos aires. You could break down that
question and many others by studying the report in figure 8.14.
Using different metrics for sorting can change your view of the data almost as
much as a completely new report. in figure 8.15 i sorted the report in figure 8.14 by
campaign cost instead, even though figure 8.14 showed us a close correlation between
clicks and costs.
Figure 8.15
Adding a demographic dimension and sorting by campaign cost
