Information Technology Reference
In-Depth Information
To activate add to cart tracking, add the
ADD_TO_CART
value to your
ACTION
vari-
able, as shown here:
Version 4
var ACTION='ADD_TO_CART';
var _S_SKU='DM112899';
Version 5
YWATracker.setAction(“ADD_TO_CART“);
YWATracker.setSKU(“DM112899“);
While your products are viewed all over your web site, they are added to the cart
through one system. however, we can imagine a scenario where your visitors have the
opportunity to add more than one product to the cart at once, as shown in Figure 4.7.
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Figure 4.7
Adding two or more products to the cart example
You continue using the same syntax mentioned in product views, separating
variable values by a semicolon. Tracking two products added to the cart at the same
time looks like this:
Version 4
var ACTION='ADD_TO_CART';
var _S_SKU='DM112899;DM113834';
Version 5
YWATracker.setAction(“ADD_TO_CART“);
YWATracker.setSKU(“DM112899;DM113834“);
The results appear in the add to cart column on the Merchandising summary
page, as shown in Figure 4.4. But this example just scratches the surface of what we
can do with this metric added to your analysis arsenal.
Track Pending Sales and Reconciling Orders
Yahoo! Web analytics provides a well-conceived concept of sales and merchandising.
although many web analytics users would think that the next natural step after track-
ing the add to cart activity would be the actual sale, there are many situations where
this would not be ideal.
