Graphics Reference
In-Depth Information
Chapter 0
C h a p t e r 2
Title
Intro copy
Portfolios are bound together by the personality
and goals of those who create them. When you
define the type of work you want and identify
yourself within it, you lay the first building block
for your unique portfolio.
Defining your place in the world can be surpris-
ingly complex. You might apply for several art
director positions, only to find that this title
means different things at different companies. Each
one puts their own spin on how much experience
and what talents and skills the position demands.
If you want to work on electronic media projects,
do you call yourself a graphic designer? Sometimes
graphic design equals print design. An interface
designer? You need to know something about inter-
face design to design a website. But interface
design—the “human factors” part of design—is
often handled by a person with an engineering or
industrial design background. Then there's the
interactive designer—the person who designs a
project's look and feel. A Flash developer may play
that design role, as well as do production and
scripting. Some media creatives prefer the term
experience designer. People in the industry will
know what this means, but it will mystify most
potential clients.
