Graphics Reference
In-Depth Information
The Communication Arts job website has finely tuned its
subject list. But many of the jobs are cross-listed, like this one
for a multimedia Flash developer, which is also listed in the
Advertising industry and the Design category.
Does this seem like splitting hairs? Maybe. But if you make the wrong choice
as you develop your portfolio, you could end up doing work you don't like—and in
the wrong industry. You should emerge from this chapter understanding the portfolio
expectations for your creative niche and how to mix different types of projects to
meet those expectations.
The elements of a portfolio are basic, but how you mix them depends on your
immediate need—the life change that is prompting you to create or update your port-
folio. Are you developing and presenting it…
• For professional growth and discovery?
• For acceptance into an academic program?
• To curators or gallery owners?
