Graphics Reference
In-Depth Information
Portfolio highlight:
Luke Williams with Jonnie Hallman | Partnering
www.lukelukeluke.com
By any reasonable measure, Luke Williams is a young graphic designer on the
rise. On the dean's list at the prestigious Maryland Institute College of Art (MICA), a
former intern at Pentagram Design, and already a junior designer at Under Armour, he
could have decided to take the easy road on his portfolio. He's primarily a print
designer, and for many others in this category a well-designed PDF
combined with a laptop slideshow and physical portfolio might be a
fine combination.
But Williams doesn't ever take the line of least resistance.
He not only wanted a personal website, he wanted a project that
would be more like a personal presentation. It should flow beauti-
fully, showcase the work, and crack the anonymous web wall with a
peek at a real person.
Laying out the design flats in Illustrator, Williams knew
exactly how he wanted his site to function, but lacked the skills to implement his
ideas. He was fortunate to have as a good friend fellow student and web designer
Jonnie and I generally
have the same outlook
on design: clean and
simple with no excess.
This made it very easy
to work together.
—Luke Williams
The about and
annoucement pages are
very understated. With their
condensed, angular type
and hairline rules, they
echo the design of a
printed page. However,
they are legibly reworked
for the web—an elegant
translation of a familiar
aesthetic to a new venue.
 
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