Graphics Reference
In-Depth Information
A well-designed cover page
sets the tone for the presen-
tation. Design one that will
print equally well in color or
on a standard laser printer,
as Michael Braley's does.
Michael Braley
Braley Design
415 Albemarle Road #5C
Brooklyn, NY 11218
braley
@
braleydesign.com
Phone: 415.706.2700
Selected
Works
•
Avoid scrolling.
Create letter-sized pages, so viewers can view and print
them out easily. Set up your PDF in landscape format to fit better onscreen.
•
Shoot original files.
Always return to your original file for onscreen shots of
web-based material for your PDF. For example, when possible, screen shots of
Flash-based websites should be shot from the FLA file, not from a browser
window, to preserve higher resolution for typographic decisions.
•
Use TIF files.
If you're creating screen shots, shoot them as TIF, not JPEG,
files. You are certain to end up needing to scale them as you lay out your
pages, and scaled JPEGs quickly lose quality.
•
Watch your file sizes.
Even in these days of cable modems and DSL, no PDF
should exceed about 3 MB. Recipients who
have fast connections still might have limit-
ed storage space on a mail server.
A PDF is more flexible. It's like
showing boards, because you can
put pieces on different pages and
they can be various sizes.
—Yang Kim
•
Label your artwork.
Just as you would on a
website or disc, you should include captions
with your artwork that identify it.
