Graphics Reference
In-Depth Information
But of course, there are other designers whose work is shot expertly. The differ-
ence is that Triboro not only shows each work as a complete object, they zoom tight
into the details that define what makes each piece special. In some cases that means a
shot from inches away to capture the texture of a woven label. In others, it's a series
that shows how an identity is used in different ways. In still others, varnish glistens
on an extreme closeup.
They manage this strategy with a consistent visu-
al vocabulary. As Heasty says, “If the viewer sees an
image in a circle, they instinctively know they are view-
ing a detail. If the object is floating free in the white-
space of the page, then they can be sure they are seeing
the piece in its entirety. By floating the pieces in a
Showing details is also key. Our
physical pieces' aim is to inform
and communicate, but second-
arily we are out to seduce.
—David Heasty
Triboro makes every effort to present their printed work from
the angle and distance that the work would really be seen in.
This decision makes every product shot on their site pop with
excitement and provides an almost 3D experience.
