Database Reference
In-Depth Information
Figure 12.27
Evolution of a graph, sponsor example
The comments to the right side of the graphic in
Figure 12.27
explain the impact
of the model at a high level and the cost savings of implementing this approach to
price optimization.
12.3.3 Common Representation Methods
Although there are many types of data visualizations, several fundamental types
of charts portray data and information. It is important to know when to use a
particular type of chart or graph to express a given kind of data.
Table 12.3
shows
some basic chart types to guide the reader in understanding that different types of
charts are more suited to a situation depending on specific kinds of data and the
message the team is attempting to portray. Using a type of chart for data it is not
designed for may look interesting or unusual, but it generally confuses the viewer.
The objective for the author is to find the best chart for expressing the data clearly
so the visual does not impede the message, but rather supports the reader in taking
away the intended message.
