Graphics Reference
In-Depth Information
Once you have a good visual, or a partial prototype, it's time to start looking for feedback.
Show it to anyone you can, including stakeholders. If the design is far enough along to take
into a usability lab, then you can begin to employ tools like
eyetracking
and
heatmapping
.
You can augment your observations with pertinent, but open-ended, questions formulated
to encourage users to open up. Listen to their comments and let them inform your analysis.
In a UX paradigm, this kind of qualitative feedback is a major step toward making appro-
priate design decisions.
Figure 11 - Mobile application usability testing rig I made with a desk lamp, duct tape,
paint sticks, thumbtacks and a webcam.
Designers working in a Lean design model can't always take all of these measures.
Lean means speed. It requires rapid iteration, resulting in fast analysis of behaviors and
trends. In most cases, the only way to do this is to take the product live. Once the product
goes online, and is available to a wide array of users, the data and analysis are different. In
