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Figure 10 - AOL usability lab.
There are various types of testing. Some tests are for usability, while others reveal more
general factors like attitude, comfort and emotional response. In the early stages, you might
want a quick test to see the most basic reactions. How will users react to a color or shape,
or to a rough idea for an entirely new page configuration? With individuals or small groups
you don't need much, but you must have something tangible.
A sketch might do in this phase. But a sketch can't produce qualitative testing because
it doesn't have enough detail or functionality. For a truly qualitative test you need a site
design with menus, buttons and other interactive capabilities. This will give you a view of
how real users will react to basic functions and aesthetic factors—qualitative issues.
When you test for usability, the process is usually one of paring down. You're looking
at specific components and their functions to see if users employ them the way you want
them to. Usability testing can begin quickly, as soon as you have a decent visual design.
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