Databases Reference
In-Depth Information
How often do you feed your
family fast food rather than
cooking at home?
How do you make your fast
food order a little healthier?
about once a week 40%
1-2 times per month 29%
more than once a week 18%
Never 13%
Don't order large size 18%
I don't 16%
Chicken instead of beef 13%
No mayo/spread 12%
How often do you eat fast
food?
No cheese 11%
Skip the side item 9%
Low or no-calorie drink 9%
No bread (protein style) 4%
Substitute veggies for fries 4%
Eat half now, half later 3%
Saled instead of burger 3%
more than once a week 52%
about once a week 28%
1-2 times per month 20%
Where do you live?
U.S. Southwest 35%
U.S. Midwest 24%
Other tricks to ordering more
“healthy” fast food
U.S. Southeast 13%
Ask for knife and fork and ditch the
bun after eating contents,
Double garden; double lettuce,
tomato, pickles on sandwich;
replacing mayo with juicy
Vegetables,
If you order fries, get them with no
salt.
less fried
U.S. Northeast 11%
U.S. Northwest 11%
U.S. South 4%
Are you male or female?
Moderations is the #1 tip
places that use fresh items
Whole wheat or multigrain bun
Male 55%
Female 45%
(a)
Who makes your favorite burger?
Best chain for order accuracy
Least friendly chains
Arby's 10%
McDonald's 20%
McDonald's 18%
Carl's Jr. 10%
Burger King 12%
Burger King 16%
In-N-Out 11%
Carl's Jr, 9%
Worst chain for order accuracy?
Best value
Burger King 23%
McDonald's 20%
What's your favorite burger?
Taco Bell 15%
McDonald's 19%
El Pollo Loco 11%
Big Mac 13%
Best quality
Taco Bell 11%
Whopper 8%
Whopper Jr, 8%
McDonald's 11%
Best chain for drive-thru speed
Chipotle 9%
Chick-fil-a 9%
McDonald's 38%
Who has the best french fries?
Best chain for kids
Taco Bell 10%
Worst drive-thru speed
McDonald's 21%
McDonald's 61%
Dairy queen 7%
Note: This was the largest margin in
the entire survey
EI Pollo Loco 11%
Rallys/Checkers 9%
Friendlest chains
Wendy's 8%
How old are you?
Burger King 7%
Del Taco 7%
Subway 9%
Taco Bell 9%
In-n-out 8%
36-45
30%
26-35 20%
Steak N Shake 6%
What's the best place for fast food?
other than burgers?
18-25 15%
Carl's Jr, 7%
Under 18 15%
Over 55 11%
46-55 9%
Taco Bell 20%
Chick-fil-a 10%
KFC 10%
(b)
FIGURE 1.4
(a) Survey sample and (b) the data.
