Glossary - The Graphic Design: Reference and Specification - page 196

D

dpi (dots per inch): Used to measure the
resolution of a scanned image. Higher
dpi produces higher resolution and more
detail.

Deboss: To produce a recessed impres-
sion on the surface of a paper by press-
ing it between two dies.

Drawdown: Ink samples specified for a
job and applied to the paper specified
for the job.

Deckle edge: The edge of paper left
ragged as it comes from the papermaking
machine.

Dry mount: Mounting art or other display
materials on a rigid board using heat and
pressure rather than wet adhesive.

De-inking: The process of removing ink
and other contaminants from collected
paper.

Dry trapping: Printing an ink or varnish
over another layer of ink or varnish after
the first layer has dried.

Demographics: Statistical data about
categories of consumers—e.g., gender,
occupation, family size, income, and mari-
tal status.

Dull finish: Flat finish on coated paper

Duotone: Halftone made of two colors.

Density: The thickness of a layer of ink.

Dylux: see blueline

Descender: The part of a lowercase letter
that extends below its baseline as in the
letters g, j, p, and y.

E

Die: Sharp metal rules mounted on a
board for making diecuts, or a solid metal
block used for stamping foil or an impres-
sion on paper.

Elemental chlorine-free (ECF): A label
that indicates fibers have been bleached
without elemental chlorine and is instead
made with chlorine derivatives such as
chlorine dioxide (ClO 2 ).

Diecut: A decorative or unusual cut made
in paper with a metal die.

Emboss: To produce a raised impression
on the surface of paper by pressing it
between two dies.

Display type: Type that is larger than text
type and used to grab attention. Display
type usually conveys a mood or feeling
and is not intended to be read in a large
body of text.

Engraving: Printing method using a metal
plate with an image cut into its surface.

EPS (Encapsulated PostScript): Computer
file format used for placing images or
graphics in documents.

Direct mail: Form of advertising that
uses person-to-person communication
by contacting individuals through the
postal system. Etched plate: Metal plate that has been

etched so that its surface can be used for
printing.

Dot gain: When halftone dots print larger
on paper than they are on films or plates,
they reduce detail and lower contrast.
Uncoated papers tend to cause more dot
gain than coated papers. Also called dot
spread or press gain .

Extended typeface: Type that is wider than
surrounding text.