Glossary - The Graphic Design: Reference and Specification - page 197

F

Flexography: Method of printing on a web
press with rubber or soft plastic plates.

Fan fold: see accordion fold

Flowlines: (also called thresholds) A hori-
zontal measure that divides a page or an
area of space creating alignment points
for content.

Felt side: Side of the paper exposed to
the felt blanket during the papermaking
process. The felt side is considered to be
the smoothest side of the paper.

Flier: Advertising medium that is usually
a single 8 1 ⁄ 2 ” ¥ 11” (215.9 ¥ 279.4 mm)
page.

Fifth color: A spot or match color added
on press to a four-color print run.

FIM (facing identification mark): A
machine-detectable series of vertical bars
printed in the upper corner of a business
reply card or envelope that allows the
U.S. Postal System to automatically can-
cel letter mail.

Flood: To print a sheet completely with an
ink or varnish.

Flush: A term indicating that type shouldn't
be indented but should be set vertically,
aligned with the margin.

Foil stamp: Where foil and a heated die
is stamped onto paper to form a printed
impression.

NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES

Folio: The page number and other copy
in the lower portion of a page, typically a
title or issue date if it's a periodical.

REPLY MAIL
NO. 000 WASHINGTON DC
E PAID BY ADDRESSEE

Font: Equipment or software that lets a
printing device print a specific typeface of
type family.

ATTN ACCOUNTS PAYABLE
ALEXANDER ENTERPRISES
PO BOX 6805
WASHINGTON DC 20260-9900

Forest Stewardship Council (FSC): An inde-
pendent third-party certifier of sustain-
ably harvested virgin fiber and mixed-use
recycled content. www.fsc.org

FIMs allow the US Postal Service to automatically can-
cel business reply cards and letters.

Form: see signature

Fine screen: Halftone screen that is 100
lpi or higher. Commonly used for printing
on fine printing papers with a smooth,
relatively nonabsorbent surface.

Four-color process: Method of printing that
uses cyan, magenta, yellow, and black to
reproduce full-color images. see CMYK

Finish: Surface characteristics of paper.
Examples of finishes include laid, linen,
and vellum.