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paid mailing lists
here are lots of paid mailing list services out there. I'm going to cover two
that I'm fairly familiar with, and then give you a pointer to where you can
ind many, many more. Let's start with NetAtlantic.
Net Atlantic
Net Atlantic (netatlantic.com) hosts the ResearchBuzz mailing list. It has
three levels of service for the announcement lists that you would use to send
out newsletters—one starting at $15 a month, one starting at $30 a month,
and one starting at $60 a month.
For the basic cost, you can usually get a certain amount of bandwidth with
which to send out newsletters. You will be charged for any bandwidth you
take up over and above that set amount. he higher-priced lists have a few
more features, including the ability to try to resend messages as well as send
them a little faster. hese features are not absolutely necessary.
While learning your way around a list interface can be a little intimidating
at irst, it's not that hard. Note with Net Atlantic, you can set up documents
that are mailed to users when they subscribe and unsubscribe, get daily (or
weekly or monthly) subscription reports, and be able to watch the delivery
progress of your newsletter (there's always some address that gets hung up
or otherwise blocked so you can't deliver to it). I ind Net Atlantic's support
folks prompt and fairly helpful.
Sparklist
Sparklist (sparklist.com) is a little more expensive than Net Atlantic. It
seems to be designed for larger clients. Its packages start at $50 a month for
a discussion group and $100 for an announcement list. (he big diference?
Discussion lists have a maximum of 2,000 members.)
If you're interested in marketing with your newsletter, Sparklist ofers a lot of
tools for tracking and reporting the activity of your readers. (What they click
on, when they open it, and so on. Note that these tools only work with HTML
newsletters.) Like Net Atlantic, you can also get subscribe and unsubscribe
reports, as well as support from real people.
Whether you choose one of these services or an entirely diferent paid ser-
vice, be forewarned that they oten make strong recommendations about
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