Information Technology Reference
In-Depth Information
Watch Lists
Hoovers' Watch List feature is much simpler than Saved Searches. Enter
a company name or a stock ticker, and you get the option to sign up for
signiicant developments (major news concerning the company, provided
daily), news alerts, and press releases (either delivered daily or as they're
available) ( Figure 7.13 ).
Figure 7.13
hoovers lets you 
combine stock symbols 
with keywords for  
e-mail alerts. 
In addition, there's also the option to add a keyword to the watch list. Be
sure to take advantage of this if your interest in a company is speciic—for
example, if you want to monitor Coke to see when it starts using Splenda in
its diet drinks, enter Splenda in the keyword box.
E-mail alerts
he Watch Lists and Saved Searches have e-mail components, but they're
also saved to a My Hoovers page that aggregates all that information. On the
other hand, e-mail alerts are just what they sound like: major e-mail. he e-
mail alerts screen lets you choose e-mail alerts for stock ticker symbols (or
 
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