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even multiple symbols within the same story) or speciied keywords. You
can have news alerts delivered to you as they occur or in a daily digest (you
specify the hour). As you might expect, the available news search slants
toward the business and the general, but it's fairly extensive.
WarninG!
if you get hoovers e-mail alerts sent to you “as they occur,” you
could get a lot of e-mail!
Building your queries
Hoovers does not ofer much in the line of fancy syntax, so stick with gen-
eral keywords and phrases.
hints
n
hoovers gives you an opportunity to do monitoring for stock
tickers combined with keywords. Take advantage of this feature.
n
if you're interested in business, try some of hoovers' more
abstract searching using the ipo targeting and company
builder features.
Trapping
Hoovers does ofer a lot of e-mail alerts, but some of its searches are relegated
to the My Hoovers page. I would make as much use of the e-mail alerts as pos-
sible and remind myself to periodically visit the My Hoovers page.
Possibilities
Hoovers costs a lot of money, so if you don't take advantage of as many
features as possible, you're wasting some serious cash. If you do any kind
of business monitoring, you've got to make the most of this site. How could
you best monitor using a combination of stock symbols and keywords? Are
there any ways you could make really unusual searches, such as the ability
to ind a company within a speciied radius, applicable to your search?
northern Light
Northern Light (nlresearch.com) used to be both a Web search engine and
a news search engine that ofered free news alerts. he site has undergone a
couple of incarnations since that time and has now become a paid service,
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