Graphics Reference
In-Depth Information
Malinoski's work for the market is
also street savvy. The striking simplicity
and boldness of the posters and other
materials command the attention of people
both walking and driving. Often the tractor
combines with other images or typography to
excite the curiosity of viewers.
In one poster, a tractor hauls a giant
tomato to create a highly exaggerated and
memorable image (Fig.
10-43
). In another
example, the wheel of a farm tractor is
substituted for the letter
o
in the word
tomato.
The large scale and oblique angle of the
type, and the hot color, set the stage for a hot
summer event (Fig.
10-44
).
Other farm implements are sometimes
used in combination with type to create
thought-provoking messages. Examples
include a postcard for the International
Brunswick Stew Festival, where the tractor,
a passenger jet, and a bowl are objectively
displayed as a series of international symbols
(Fig.
10-45
); and a brochure featuring a
wheelbarrow loaded with type (Fig.
10-46
).
10-43
10-44
10-43
and
10-44
The tractor icon is inventively
introduced into different environments and contexts
to surprise and delight viewers. Considerable
effort was made to identify a typeface that visually
accommodates the tractor wheel.
10-45
Reminiscent of travel baggage stickers
and tickets, the postcard communicates the
international scope of the event. The warm colors
suggest autumn.
10-46
The contrast between a sturdy wheelbarrow
and delicate type creates a convincing image.
The wheelbarrow is filled with items found at the
market.
