Graphics Reference
In-Depth Information
CASE STUDY
Martin Venezky's Appetite Engineers
Design: Philippe Vendrolini and
Martin Venezky
This website introduces Appetite Engineers,
Martin Venezky's San Francisco-based graphic
design studio, and also entices visitors with a
tasty and unforgettable visual treat.
The splash page opens with a curious
array of symbolic images appearing to orbit
around a central sphere: the planet Saturn
(search for the unknown), a collection of
mischievous cats (curiosity), a baby (creative
innocence), and a content menu (Fig.
8-44
).
When clicking on main-menu links,
kaleidoscopic transitions provide viewer
entertainment and a sense of the studio's
playful creative attitude. In one transition, a
cat leaps into space to catch a spinning ball,
while in another a typographic poster spins
into view (Fig.
8-45
).
The submenu “This is what we do” leads
to a selection of project catagories, and from
there to specific projects (Figs.
8-46
and
8-47
).
The screen remains in constant flux as visitors
navigate the site's pages (Figs.
8-48
and
8-49
).
8-44
8-45
