Graphics Reference
In-Depth Information
6-31
A field of
typographic forms,
photographs, and the
colors orange and yellow
charge this poster with
expression. (Designer:
Sandra Maxa)
On this subject, Ladislav Sutnar—
graphic designer, author, and pioneer of
information design—commented that “an
eccentric visual scandal or visual shock of
the outrageous and of the unexpected can
catch the attention of the astonished eye…
it may also delight the eye to see a fresh
design concept or a message so orderly
presented as to make comprehension fast and
easy.” A designer can avoid conventional
solutions to typographic problems when
innovation is appropriate. A single approach
to typographical design, induced by
stylistic convention and predetermined
formulas, is a routine activity lacking
the vitality of meaningful typographic
invention. Sound principles and a trained
vision should supersede dependency upon
preconceived formulas. For typography to
be truly functional, satisfying the needs of
an audience, a designer must understand
both the verbal and visual attributes of a
typographic message.
6-32
This view book
acquires its robust
and expressive quality
through vivid color,
varying typographic
textures, and structural
complexity. (Designer:
Rob Carter)
6-33
Expressive text
type is achieved on
a spread of the topic
Elvis+Marilyn
by its
configuration into the
letter
R
. (Designer:
Mirko Ili´c)
